Binance Co-Founder He Yi Clarifies Token Listing Policies and Fees

Binance co-founder He Yi has issued a public clarification regarding the exchange's token listing procedures, explicitly stating that the platform does not utilize intermediaries or charge listing fees. The statement, released on September 18, 2026, aims to reinforce transparency within the ecosystem and protect project developers from potential fraudulent schemes involving third-party brokers. By centralizing all applications through official channels, the world's largest cryptocurrency exchange by trading volume seeks to maintain the integrity of its asset selection process.

Official Channels and Anti-Fraud Measures

According to the official communication, all blockchain projects seeking a spot on the exchange must navigate through official Binance channels exclusively. He Yi emphasized that the contact information for personnel responsible for the listing process is publicly available and can be verified via the Binance official website. This measure is designed to curb the influence of scammers who pose as representatives to solicit payments from unsuspecting startups.

• Verification of all listing staff via the Binance Verify tool.
• Requirement for projects to submit applications directly through the secure web portal.
• Public warnings issued to the community regarding unauthorized "listing consultants."

The exchange has historically faced challenges with bad actors claiming to have internal influence over committee decisions, a practice that Binance now seeks to aggressively dismantle.

Airdrop Reserves and User Incentives

While the exchange maintains a zero-fee policy for listings, He Yi noted that specific arrangements may involve reserving airdrop shares for the platform's user base. These allocations are not characterized as fees paid to the exchange itself, but rather as incentives distributed directly to the community to foster engagement with the new digital assets. This approach aligns with the exchange's broader strategy of utilizing Launchpool or Launchpad mechanisms to reward long-term holders of BNB and other ecosystem participants.

Binance does not have so-called "intermediaries" or "listing fees", and will reserve airdrop shares for users in some cases.

Conclusion

By reiterating these strict operational guidelines, Binance aims to provide a more secure environment for both developers and retail investors. The emphasis on direct communication and the rejection of paid brokerage highlights a push for merit-based listings within the volatile crypto market. As the industry continues to mature, such transparency measures from major stakeholders are essential for mitigating fraud and ensuring that only projects with genuine utility reach the global trading floor.