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Boya Interactive Proposes $100 Million Cryptocurrency Purchase Plan

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Hong Kong-listed gaming firm Boya Interactive (00434) has announced a strategic proposal to expand its digital asset portfolio by allocating up to $100 million for cryptocurrency acquisitions. According to a recent filing, the board of directors is seeking a shareholder mandate to utilize idle cash reserves for these purchases over the next 12 months. This move is designed to capitalize on market fluctuations and strengthen the company's long-term position within the Web3 ecosystem.

Strategic Expansion of Digital Asset Reserves

The proposed mandate allows Boya Interactive to acquire major digital assets through regulated trading platforms to ensure maximum security and liquidity. The company intends to execute these transactions as part of its broader transition into the decentralized technology sector. By increasing its allocation during periods of market volatility, the firm aims to optimize its treasury management and support its evolving business model.

As of March 2026, the company’s current cryptocurrency holdings include:

  • 4,092 Bitcoin (BTC) acquired at an average price of approximately $54,200 per unit.
  • 302 Ethereum (ETH) held at an average entry price of roughly $2,661.
  • Approximately 7,000,700 Tether (USDT) used for operational liquidity.

Integration with Web3 Development

The decision to diversify the corporate balance sheet into blockchain-based assets is closely linked to Boya Interactive’s operational shift toward Web3 products. The board views the current market climate as a window of opportunity to build a robust foundation for future decentralized applications and gaming services. All planned purchases will be conducted in compliance with regulatory standards to mitigate counterparty risks associated with the digital asset industry.

The move aims to leverage the opportunity of the cryptocurrency market downturn to appropriately increase its cryptocurrency allocation and further support the company's Web3 business development.

By seeking a formal purchase mandate, Boya Interactive ensures that its treasury strategy remains transparent to its shareholders while maintaining the flexibility to act on market opportunities. This initiative reflects a growing trend of publicly traded companies integrating Bitcoin and Ethereum into their financial reserves to hedge against traditional market risks and participate in the growth of the digital economy.

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