Strive Increases Bitcoin Holdings to 13,791 BTC Following New Buy

The U.S.-listed Bitcoin treasury firm Strive has expanded its cryptocurrency reserves by acquiring an additional 113 BTC. According to an announcement by CEO Matt Cole on the social media platform X, the company invested $8.75 million into the leading digital asset to strengthen its balance sheet. This latest acquisition reinforces the growing trend of institutional entities adopting Bitcoin (BTC) as a primary reserve asset, reflecting a long-term confidence in the decentralized financial ecosystem.

Strategic Expansion of Digital Asset Reserves

As of April 2, 2026, Strive’s total Bitcoin treasury has reached 13,791 BTC. This accumulation strategy has solidified the firm’s position in the global market, currently placing it as the ninth-largest corporate holder of Bitcoin among listed treasury companies. The firm’s aggressive acquisition pace demonstrates a commitment to the "Bitcoin Standard", a corporate treasury model popularized by entities like MicroStrategy.

The financial details of the recent purchase indicate a continued interest in dollar-cost averaging at scale:

• Total new investment: $8.75 million
• Amount acquired: 113 BTC
• Current ranking: 9th among global Bitcoin treasury companies

Competitive Outlook and Industry Rankings

Following the disclosure of its latest holdings, Strive signaled its intent to climb further up the rankings of corporate BTC holders. In a video shared via X, the company featured a telescope aimed at Coinbase, suggesting that the exchange's corporate treasury is the firm's next milestone for growth. While Coinbase remains a massive custodian of client funds, its own corporate treasury holdings are distinct and serve as a benchmark for institutional competitors.

Data currently indicates the following competitive landscape:

• Coinbase Treasury: 15,389 BTC (Ranked 8th)
• Strive Treasury: 13,791 BTC (Ranked 9th)

To surpass Coinbase and claim the eighth position, Strive would need to acquire approximately 1,600 additional BTC, assuming the exchange's treasury remains stagnant.

The move by Strive highlights the increasing competition among publicly traded companies to secure significant portions of the fixed 21-million Bitcoin supply. As institutional competition intensifies, the accumulation of BTC by treasury companies continues to act as a significant factor in the asset's market liquidity and long-term valuation. Strive’s recent actions suggest that the firm views its Bitcoin holdings not just as a hedge against inflation, but as a primary tool for competitive standing within the blockchain industry.