TON Ecosystem to Rename Native Token to Gram in Brand Rebrand

Pavel Durov, the founder of the Telegram messaging platform, has announced a significant branding transition within the The Open Network (TON) ecosystem. According to an official announcement shared on June 1, 2026, the network's native cryptocurrency, currently known as Toncoin (TON), will be renamed "Gram." This strategic move aims to align the project with its original vision established during its inception. While the token's identity undergoes this transformation, the underlying TON blockchain will retain its current name to ensure technical continuity within the decentralized landscape.

A Return to the Original Vision: The MTGA Plan

The decision to revert to the name "Gram" is characterized by leadership as a "return to the original intention", referencing the nomenclature used in the initial TON white paper. This rebranding marks the fourth stage of the "Make TON Great Again" (MTGA) seven-step plan, a roadmap designed to accelerate ecological development and enhance market positioning.

Gram was the original ticker intended for the Telegram Open Network before regulatory challenges led to a transition toward the Toncoin identity in previous years.

The transition is expected to follow a structured timeline to minimize market disruption:

• The renaming process will span approximately three weeks.
• Token symbols and wallet displays will be updated across integrated services.
• Exchange listings and ecosystem dApps will gradually switch to the new branding.
• The blockchain network itself remains identified as TON.

Impact on the Ecosystem and Holders

The official statement emphasizes that this is a brand-level adjustment intended to signal a new phase of growth. For users and investors, the shift involves a change in visual representation and naming conventions rather than a fundamental change in the token's underlying smart contracts or utility.

This brand adjustment is officially defined as a "return to the original intention" and marks a new phase of ecological development.

As the process unfolds over the next 21 days, stakeholders are advised to monitor official channels for updates regarding wallet synchronization and exchange-specific migrations. The TON Foundation and associated developers are expected to coordinate with liquidity providers to ensure a seamless transition for the native asset.

In conclusion, the restoration of the Gram name represents a pivotal moment in the history of the TON blockchain, bridging the gap between its ambitious origins and its current market presence. By executing this fourth step of the MTGA plan, the ecosystem seeks to consolidate its brand identity as it continues to expand its decentralized services and integration within global messaging infrastructures.